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Module 12 · Time Series Module contents
Module 12  ·  Card 13 / 13intermediate

Forecast Evaluation Metrics

Forecast evaluation metrics measure how far forecasts were from what actually happened.

MAE averages the absolute errors, and RMSE squares them first, so it punishes large misses more.

MAPE expresses each error as a percentage of the actual value, which makes series of different sizes comparable.

For example, forecasting 110 when 100 happened is an error of 10, or 10% in MAPE terms.

MAPE breaks down when actual values are near 0, and every metric should be compared against a simple baseline such as last week's value.

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Module 12 · Time Series · 13 concepts
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Forecast Evaluation Metrics, in more detail

Forecast metrics turn a set of errors into a number that can be compared across methods.

The error for each period is the actual value minus the forecast.

No single metric suits every purpose, so the choice should follow the cost of being wrong.

MAE is the average size of the errors, in the units of the data, and is easy to explain.

RMSE squares errors before averaging, so one large miss weighs heavily, which suits cases where big misses are costly.

MAPE averages percentage errors, which makes it easy to compare series of different sizes.

MAPE cannot be calculated when an actual value is 0 and explodes when actual values are small.

It is also lopsided, since a forecast that runs low can miss by at most 100% while one that runs high has no limit.

MASE scales errors by those of a naive forecast, such as last period's value, which avoids dividing by small actuals.

A MASE below 1 means the method beats the naive forecast on average.

Bias, the average signed error, shows whether forecasts run consistently high or low.

A forecast with low error but a steady bias can still cause shortages or waste.

Prediction intervals need their own checks, such as whether 95% intervals contain about 95% of actual values.

In practice teams report a metric free of units, such as MASE, alongside a business measure such as units short.

The usual mistake is comparing methods on MAPE when many actual values are small, which rewards forecasts that run low.

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One question on this card. Every option explains itself once you pick, right or wrong.

Question 1
A team forecasts daily sales for 2 shops, one selling about 100 units a day and the other about 10,000. Which metric best compares accuracy across them?
Time Series

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