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Module 8 · Visualisation Module contents
Module 8  ·  Card 7 / 13beginner

Choosing the Right Chart

Choosing a chart starts from the question: compare amounts, show change, show a distribution or show a relationship.

Comparing categories suits a bar chart, and change over time suits a line chart.

A distribution suits a histogram or a box plot, and a relationship between 2 numbers suits a scatter plot.

For example, asking which month had the most sales calls for bars, while asking how sales trended calls for a line.

Pie charts show parts of a whole but make close shares hard to compare, so a bar chart is usually clearer.

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Module 08 · Visualisation · 13 concepts
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Choosing the Right Chart, in more detail

The right chart depends on the question being asked, not on the type of data alone.

The same sales table can need bars, lines or a histogram, depending on what someone wants to know.

Most questions fall into 4 groups: comparison, change over time, distribution and relationship.

Comparison across categories points to bars, sorted by value unless the categories have their own order.

Change over time points to a line, or to bars when there are only a few periods to compare.

The distribution of one number points to a histogram, or to box plots when comparing many groups.

A relationship between 2 numbers points to a scatter plot.

Parts of a whole can use a pie chart when there are only 2 or 3 slices of clearly different sizes.

With more slices, or close shares, a sorted bar chart shows the same thing more accurately.

A table beats any chart when readers need exact values to look up rather than a pattern.

A single important number, such as a total, often needs no chart at all.

Unusual chart types can impress but slow readers down, so they need a good reason.

In practice, sketching 2 or 3 options and keeping the one that answers the question fastest works well.

Showing a chart to someone who has not seen the data reveals quickly whether its message comes across.

The usual mistake is choosing the chart first and the question second, which produces a chart with no point.

Test yourself

One question on this card. Every option explains itself once you pick, right or wrong.

Question 1
A manager asks whether delivery times are usually close to 30 minutes or widely spread out. Which chart answers that best?
Visualisation

13 concepts in this module, then a graded test with every answer explained.

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